Since 2010, in addition to automotive design, Mercedes-Benz designers have created designs for other products in cooperation with selected partners under the label of Mercedes-Benz Style. The aim is to transfer the unmistakable progressive design idiom that characterizes Mercedes-Benz and the high standards of luxury and aesthetics to other spheres of life. All products designed by Mercedes-Benz Style boast a dynamic and avant-garde design, hallmark of the brand, as well as uncompromising quality and a choice of fine materials worked to perfection. The Mercedes-Benz Style portfolio includes products from the areas of mobility, lifestyle, sport and interior design.