Loredana Longo, born in Catania, Italy in 1967, is an Italian artist and designer known for her provocative style that blends art and design. A graduate in Painting, she explores themes of destruction and reconstruction in her works. Her collaboration with Seletti resulted in the famous Burnt carpet, a floor decoration that imitates a burnt rug, transforming an everyday object into a powerful and conceptually rich work of art. With his bold vision, Longo is now a leading figure in contemporary design.