Red Hook is an Italian company based in Switzerland and internationally minded. They conceive, design, engineer, produce and distribute their industrial design and lifestyle products to benefit the quality of life, to promote irony and ignite a flavor of beauty. Their philosophy is to bring paradoxes into everyday life and respond with unpredictable conclusions to various situations, advancing unconventional and seemingly illogical responses. The objective is to propose a different POINT-OF-VIEW, which stops to admire something created to amaze, to shake the soul and bring back everyone's original childhood enthusiasm.

Red Hook is an Italian company based in Switzerland and internationally minded. They conceive, design, engineer, produce and distribute their industrial design and lifestyle products to benefit the quality of life, to promote irony and ignite a flavor of beauty. Their philosophy is to bring paradoxes into everyday life and respond with unpredictable conclusions to various situations, advancing unconventional and seemingly illogical responses. The objective is to propose a different POINT-OF-VIEW, which stops to admire something created to amaze, to shake the soul and bring back everyone's original childhood enthusiasm.