Alessi Itsumo mug

The Itsumo mug by Alessi is a white porcelain cup that belongs to the matching service of the same name. Its distinctive feature is the particular edge line, an obtuse-angle curve that defines the entire collection.

Itsumo, which means "everyday use" in Japanese, is designed for daily use. The curve of the edges is not merely a visual element: it makes the object pleasant and interesting to hold, transforming the simple act of holding the cup in your hands into a more conscious experience. The form, both soft and geometric, invites you to sip your preferred beverage with intention. The service consists of 4 pieces in white porcelain, available in the dimensions of 9 × 10 × 8 cm.