After graduating in Industrial Design in 2007, he began his professional career in the Research & Development Department of SLAMP, where he still collaborates with great success. In contrast to the widespread tendency to standardize products, Adriano Rachele manages to give his creations the typical manufacturing of unique pieces, while remaining within the context of mass production. He believes that design must transpire poetry and emotion, know how to tell something that goes beyond form, have a soul. It makes this concept through the design of soft and sinuous shapes able, on the one hand, to emphasize the uniqueness of the brand that signs them and, on the other, to enhance the handcrafted aspect. His challenge is to create objects that combine technology, functionality and innovation well with tradition and charm, while maintaining their ironic and accessible character. In 2010 he was recognized as one of the young talents of Italian design by designing Veli, with which he won the Red Dot Design Award in 2012.